PRIVACY POLICY
At Libélula Financial we are committed to protecting the privacy of our customers and site visitors. This policy explains how we collect, use, and safeguard your personal information in compliance with New Mexico state laws. By using our website, you agree with the terms described below. Please read our policy carefully so you can understand how we manage your data
Information We Collect
1. Information You Provide Directly
When you interact with our website and the services we offer we collect the data that you voluntarily offer such as:
– Contact Information: Name, email, physical address, and phone number.
– Preferences: We gather data about your preferences such as language settings and/or communication preferences
–Technical Data: IP addresses and cookies used for website optimization.
-Profile/Demographic Data: Age, gender, geographic location, and inferred interests.
2. Cookies and Automated Tracking
We use cookies, web beacons, and similar tracking technologies to enhance your experience and support our mission. The automated data collected includes:
–Essential Cookies: Necessary for the website to function properly
–Analytics Cookies: We use tools like Google Analytics to understand how visitors interact with our site, helping us improve our outreach in Santa Fe and surrounding areas.
–Marketing & Advertising Cookies: These allow our Marketing & Advertising Agency to serve targeted advertisements to you on other websites (like Facebook or Google) based on your past visits to our site. This helps us reach people most likely to be interested in our services. This includes the use of data for the below marketing and advertising strategies:
Sending newsletters, promotional emails, or special offers.
Personalizing user experiences on your website or app.
Behavioral advertising on platforms like Google or Facebook.
Audience segmentation for targeted messaging.
3. Data Protection & Security
We implement reasonable security procedures to protect your “Personal Identifying Information” (PII). Per the New Mexico Privacy Protection Act, we strictly limit access to sensitive data and ensure secure disposal (shredding or erasing) once it is no longer needed for business purposes.
–Data Breach Notification (New Mexico Compliance): In the event of a security breach involving unencrypted computerized data that includes your PII (such as Social Security numbers, driver’s license numbers, or financial account info), we will take the following steps in accordance with NMSA § 57-12C-6:Individual Notification: We will notify affected New Mexico residents in the most expedient time possible, but no later than 45 calendar days after discovery of the breach.
– Attorney General Notification: If more than 1,000 New Mexico residents are affected, we will also notify the New Mexico Office of the Attorney General and major consumer reporting agencies within the same 45-day window.
– Exceptions: Notification may be delayed if requested by law enforcement for a criminal investigation or if we determine, after a thorough investigation, that the breach does not pose a significant risk of identity theft or fraud.
4. Third Party Sources
Data is shared only with trusted service providers/ Third Parties (e.g., payment processors, CRM platforms, and our Marketing & Advertising Agency) who are contractually obligated to keep your information confidential and use it solely for the services they provide to us. Use of data includes:
–Marketing Service Providers: Email platforms (e.g., Mailchimp, Constant Contact) and CRM systems.
–Advertising Networks: Third-party vendors like Google Ads or social media platforms that display ads based on past visits.
–Affiliated Companies: Partners or resellers.
–Targeted & Behavioral Marketing: We may use the information collected (such as your email address, website usage data or engagement data) to reach you or individuals with similar interests through targeted advertising on social media or search engines,
– Anonymization: When sharing data with advertising platforms for “Lookalike” or “Custom Audience” matching, we use industry-standard hashing techniques to ensure your specific identity is protected during the matching process.
5. Transparency & Accessibility
To ensure full transparency, a link to this Privacy Policy is maintained in our website footer and is made available on every page where personal data is collected.
6. User Rights and Choices
We rely on consent (explicit, opt-in, and/or acceptance of our privacy policy) for direct marketing, and/or targeted ads.
– How to Unsubscribe: to unsubscribe from our mailing list you can click the unsubscribe link at the bottom of the email, or contact us directly (see contact information below) to be removed from our mailing list.
-How to Opt-Out of Tracking: You may opt out of targeted advertising by disabling cookies, or by selecting “Do Not Sell or Share My Personal Information” on the pop-up.
–Managing Your Preferences: You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you disable cookies, some parts of our site may not function properly
–Right to Access/Deletion: Users can request access to their data, or request that their data be deleted by contacting us directly (see contact information below).Once a user has unsubscribed they will be removed from our mailing list.
– Data Retention Period: User data will be kept for marketing purposes. It will be deleted or anonymized once the purpose is fulfilled or consent is withdrawn.
7. Your Rights & Contact Information
You may opt-out of communications or request to review/correct your data at any time. See our contact information below:
Address: 36 Bisbee CT, STE C, Santa fe, NM. United States, 87508
Email: contact@libelulafin.com
Phone: (505) 659-7131
Effective Date: February 27, 2026
Last Updated: March 2, 2026